Magazine Spreads

Magazine spreads depend on intended audience, content, and must grab the reader's attention in order to get them to continue reading. The examples show two different approaches in layout. The top left and right, as well as the bottom left shows a continuous image across two pages, while the bottom right seems to be divided in half. The images should visually enhance what the article will entail and the text should flow from the initial response to avoid interruptions. There is also a visual hierarchy in all four examples that keep it interesting.

EC: Emerge

At the Emerge exhibition, I tended to pay more attention to work that was similar to projects I’ve had in the past and their solution to it. One of the projects was creating an original set of alphabets. There were two that stood out in particular. The first was in front of the entrance and looked like folded cardboard. Instead of having it printed on paper, the artist/designer made it like a quilt, which made it more interesting to look at. The second alphabet set from afar looked like the letters were constructed with hair. When I took a closer look, I saw that it was stitched in cloth and that the synthetic hair was pulled out to create the uniqueness.

Overall, the show was good and I would recommend others to go. In a graphic design course focusing on type and design, it is just as important to pay attention to how the work is presented. For example, there were display cases featuring pieces that displayed their logo, a table with their design painted, and a skateboard with a neon word. If their work had been printed on paper rather than the object they chose, the impression and affect wouldn’t have been as strong. It’s important to see both the design and its application.

Responsibility of Designers

Since the responsibility of the designer is going to be a subjective point of view, I believe that the work I choose to do should not go against my conscience. I agree and support those who acknowledge their design's influence for positive change. Obama's campaign has definitely been successful in targeting their audience: the young and the minority.  Obama's character, unlike McCain, has the ability to relate better to a growing and changing demographic. Here are more photos to elucidate what I mentioned in my previous blog to show how Design+Obama sells:

After you've browsed through the images, picture McCain's face on the same items...it would never work. 

Obama-rama

There's a lot Obama comemorative t-shirts, pins, dolls, shoes, and etc. You name it, someone probably already did it. One that I recently saw is a pop-up card of the Inauguration featuring the Obama family taking their oath with Chief Justice John Roberts. Not only am I amazed at how something 2D becomes 3D, the card is also free and designed by book artist Carol Barton. All you have to do is download the image, read the instructions, and put in some work, which is not difficult at all. This reminded me of the class discussion of creating something with a purpose in mind. It would've been neat and fun to do the AIGA poster in a pop-up style card. 

California

I came across a June 2008 article in the LA Times called, "Louise Sandhaus digs into California graphic design history at L.A.'s Municipal Art Gallery," which addresses how California can be portrayed. Louis Sanhaus, a CalArts faculty member, is currently working on her project "Earthquakes, Mudslides, Fires and Riots: California and Graphic Design." What interested me about her title is that California isn't only about the sunny oceanside, but also about the geography. I feel that many times, we portray California in our own image, creating an identity and culture rather than focusing on the land itself, which can be both beautiful and dangerous.  The movie poster  titled "The Endless Summer" (1964) by John Van Hamersveld is an example of a designer going against popular notions that orange was not to be used, at least "by serious designers on the East Coast." Another example of a design pioneer is April Greiman's fold-out poster where she included her self-portrait in the nude and caused many people to talk, so much so that it's still mentioned, 23 years later.

Here's the full article if you're interested: http://www.latimes.com/entertainment/news/arts/la-ca-posters22-2008jun22,0,358900.story

The Connection

As a learning and growing graphic designer, it's very easy to sit behind a computer, focus on my screen, and do my own thing without talking to others. However, if I want to succeed in it as a career, it's very important to also see what others are doing and get feedback on my own work, which requires talking.

A better word is communication. What I do and what we do as graphic designers is relay information in the best possible way that is aesthetically appealing and functional. A great place to test out our ideas is with one another. We can learn from one another what works or doesn't work, and may even be inspired, encouraged, or challenged in our soluction. The importance of connecting to a community of designers is to sharpen one another's talent, which benefits the individual as well as the field.

AIGA is an example of designers coming together to discuss, display, and learn. The beauty of having a community of talented designers are the various perspectives and approaches each person brings. It is in a community that connections, friendships, and progress are made.