Thursday, April 30, 2009
Here's a Porsche Campaign that I thought was conceptual interesting because it's a Porsche ad yet there's no picture of a car. Instead the company selling the speed of a Porsche by showing a cigarette, napkin, and leaf (soft items) going through a sign, pole, and tree trunk (solid) items. It's obviously over exaggerated, but that's what gets people attention. I don't think this is the most amazing ad I've seen, but it's an interesting one. If I hadn't seen the last one with the leaf or if it didn't have logo, it could've been a loitering ad.
Tuesday, April 21, 2009
These ads are fun, eye-catching, and are part of Guerilla Marketing techniques. In Marketing Terms' (http://www.marketingterms.com/) these ads are "unconventional marketing methods intended to get maximum results for minimal resources." It's expected that the ads will spark so much interest that people won't be able to stop talking about it, which therefore spreads through word of mouth. I think this tactic is very effective and transforms advertising into something much more because of its interaction with the environment. It almost becomes like a novelty or memorabilia, something to keep record of.
Tuesday, April 7, 2009
I went to the Graduate Walk-Through reception expecting a lot of great graduate work. Although I did see some interesting work, it was less than I expected. Courtney and Joe, two graduate students I've shared a class with, both displayed samples of their work. Whereas, Courtney chose something more abstract with her Imperfect Die-Cut Study #2, Joe showed his Personal Annual Report and several posters. I liked the different mediums including Silvia's series of Time Wasted: An Experiment Project as well as the video projection showing the same theme. My only complaint is that I wish there were more student work.
Monday, April 6, 2009
I came across this 2007 Christmas ad campaign for the Salvation Army and thought it was very well developed, from the images to the tag line. All three consistently use the same if not similar shades of blue, placement of the figures mixed into the building or furniture with a subtle spotlight, and open space on the bottom so that the tag line and description can be easily read. The color and image work together for an emotional response of being isolated, uncared for, and in need. The ad brings attention to what many people see, but often times shy away from by avoiding the situation. However, this ad forces us to look more closely and reflect on our decision to see or turn away.