Monday, April 6, 2009

2007 Salvation Army Ads in Canada

I came across this 2007 Christmas ad campaign for the Salvation Army and thought it was very well developed, from the images to the tag line. All three consistently use the same if not similar shades of blue, placement of the figures mixed into the building or furniture with a subtle spotlight, and open space on the bottom so that the tag line and description can be easily read. The color and image work together for an emotional response of being isolated, uncared for, and in need. The ad brings attention to what many people see, but often times shy away from by avoiding the situation. However, this ad forces us to look more closely and reflect on our decision to see or turn away.   

1 comment:

  1. That's a great ad. It's emotional and powerful just from the image itself. Although the ad can bring attention to what we see and what we ignore, the real response would be for someone to start helping.