Thursday, April 30, 2009

Porsche Ad Campaign



Here's a Porsche Campaign that I thought was conceptual interesting because it's a Porsche ad yet there's no picture of a car. Instead the company selling the speed of a Porsche by showing a cigarette, napkin, and leaf (soft items) going through a sign, pole, and tree trunk (solid) items. It's obviously over exaggerated, but that's what gets people attention. I don't think this is the most amazing ad I've seen, but it's an interesting one. If I hadn't seen the last one with the leaf or if it didn't have logo, it could've been a loitering ad. 

5 comments:

  1. It's interesting how they have the same angle for all the images in each ad. I understand it is an ad campaign and it is supposed to like that, I just appreciate it because it is a reference that can be used for the next assignment just in case I forget :)

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  2. It surely is over exaggerated but it does get your attention. I like how they created the ads without the use of a car because many car ads don't get my attention because I think they're all the same boring concepts. This one definitely got my attention without having to show a car, instead it does sell you the idea of what the car can do.

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  3. This type of ad campaign definitely catches your attention because it makes you wonder and think about why they did what they did. Then you figure it out. I think I prefer to see clever ads that make you think before you actually catch the concept.

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  4. I like the images in the campaign. although the there is no car in the layout. I get a feel that there is fast movement. The images express the feeling from riding in a fast powerful automobile. the emotional appeal is driven to me.

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  5. I really like the way the items feel animated, especially in the one with the pole. It looks as if the pole is grasping the napkin with its teeth, as if in fear. It seems nervous of what is to come. I think it is a very strong campaign.

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